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Nationwide Elderly Campaign

Sangam – Age with Pride, Live with Dignity

A transformative three-year campaign by the Ministry of Social Justice & Empowerment and the Social Service Wing of Brahma Kumaris, dedicated to restoring dignity and purpose to India's senior citizens.

Sangam campaign

MoU & National Launch

Two landmark moments that shaped the Sangam campaign and set the foundation for a nationwide movement.

2 May 2025 • Rashtrapati Bhavan Cultural Centre, New Delhi

MoU Signing: Age with Pride, Live with Dignity

A historic Memorandum of Understanding signed between the Ministry of Social Justice & Empowerment and the Social Service Wing (RERF) of Brahma Kumaris in the august presence of the Hon'ble President of India and senior dignitaries.

17 Aug 2025 • Om Shanti Retreat Centre, Gurugram

National Launch of Sangam Campaign

Officially launched by the Hon'ble Union Minister of Social Justice & Empowerment, bringing together policymakers, social workers, volunteers, and families in one collective effort to honor and empower our elders.

About the Campaign

A nationwide movement to transform the later years of life into a stage of pride, wisdom, and purpose—where every elder is honored as a guiding light of society.

3-Year Campaign Peace • Respect • Happiness
Sangam campaign - elders session
Who We Serve

Senior citizens facing loneliness, loss of self-worth, and reduced engagement in family and community life across every corner of India.

What We Restore

Dignity, self-respect, and a profound sense of being valued as the guiding lights and wisdom keepers of our society.

Sangam News & Updates

Over three years, Sangam will cover every state, city, and village of Bharat, creating a nationwide network of support and dignity for our elders. Local Brahma Kumaris centres, in collaboration with government bodies, will conduct workshops, seminars, cultural events, and outreach programmes tailored to regional needs and traditions.

Curated Songs for Sangam Programmes

Use these carefully selected songs to create a peaceful, dignified atmosphere during Sangam sessions and gatherings.

Sangam Samman Ka Sangam
Theme Song
Age with Pride, Live with Dignity
Bachpan Khile Phulon Sa Pyara
Sangam Ki Dhun Bajti Rahe
Chaya Bane Jo Har Toofan Mein
Bachpan Chanchal Ujjwal Jawani

National Pledge for Honoring Senior Citizens

Dear Divine Brothers and Sisters,

The Ministry of Social Justice and Empowerment, Government of India, together with the Social Service Wing – Brahma Kumaris, has launched a National Pledge to promote dignity, safety, and respect for senior citizens.

Why is this pledge important?

  • To promote the dignity and safety of senior citizens
  • To strengthen a culture of respectful and graceful ageing
  • To help prevent loneliness, neglect, and exploitation
  • Your pledge will be directly counted in the Government's National Count

🙏 We humbly request you to take this pledge and also inspire your family members, acquaintances, and sevadharis to do the same.

Every single pledge helps protect the dignity of an elder.

🙏 Take the Pledge

Resources for Centres

Download essential materials to conduct Sangam programmes at your centre—banners, flyers, posters, invitations, and more.

Contact Us

For details on participation, volunteering, or organizing a Sangam event in your community, please reach out to the Social Service Wing (RERF), Brahma Kumaris.

Phone
+91 70149 86262
Send Email

To Know more about this project and about social wing activities, Kindly visit - https://bksocialwing.org/